Frank De-Levi — Co-Founder of HomeAssist Home Health Services

Frank De-Levi and his wife Kristina are from Pacifica, California and run a medical home health agency called HomeAssist Home Health Services to serve people who are homebound, usually after being discharged from a hospital or facility. Their doctor will refer patients with medical home health, meaning they could receive visits from a range of professionals, including nurses, physical therapists, occupational therapists, speech therapists, dieticians, and medical social workers. This helps maintain safety and care in the home for patients and it also saves the insurance companies money. It is less expensive to have a nurse from a home health agency come to the patient’s home than to have them recovering in a hospital or a facility. It is better for everyone because more often than not, the patient wants to go home and it’s a lot more convenient for them to receive services there than being stuck in a hospital room that is oftentimes much less pleasant.

Home healthcare is an extremely difficult business to get into, especially in the state of California. Frank De-Levi and Kristina De-Levi are independent business professionals and needed to be licensed with the California Department of Public Health with various accreditations. Frank has studied business and marketing and have a vast background in small business development and marketing to consumers on an international level. Kristina is currently studying medical administration and she also has much experience in business administration and management. They both have a deep compassion for the elderly and patients who require an additional element of safety at home and took their common skillsets and experiences and applied them towards this company.

Where did the idea for your career come from?

What does your typical day look like and how do you make it productive?

We also keep in touch with physician’s offices and follow up with our marketing team to ensure that they continue to market our services to additional healthcare providers. We work with doctors and hospitals. It’s very difficult to earn the trust of an office or an institution that doesn’t know about your services. When you’re trying to offer your services, it’s not like making a regular sales call. That’s one thing that I had to learn in the marketing realm of this company: you’re not really selling anything. What you are doing is convincing a practice or institution to entrust you with a patient’s care and earning someone’s trust is a lot more work than simply making a sale.

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What’s one trend that excites you?

What is one habit of yours that makes you more productive as an entrepreneur?

What advice would you give your younger self?

Tell us something that’s true that almost nobody agrees with you on.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

What is one strategy that has helped you grow your business?

What is one failure you had as an entrepreneur, and how did you overcome it?

It taught me not to put your eggs into a basket that you can’t nurture. If you cannot put your all into something, then it will most likely fail. There’s no such thing as doing something halfway when it comes to running a successful company. That mentality will always lead to failure. It’s important to delegate responsibilities but it’s also important to hand them to someone reliable and in doing so you still need to be fully invested in who you hire because once you step away nobody is going to care about the business as much as you do.

What is one business idea that you’re willing to give away to our readers?

What is the best $100 you recently spent? What and why?

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What is the one book that you recommend our community should read and why?

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Originally published at on November 24, 2020.

Co-Founder of HomeAssist Home Health Services | Pacifica, CA | www.